Is the MQL Dead? How Marketers Can Find the Channels that Drive Real Revenue -- with John Short

from Closing Time: quick insights from sales & marketing experts · host John Short

Are MQLs dead? Marketers have relied on generating Marketing Qualified Leads (MQLs) for years, using them as a critical metric to measure success. But treating all MQLs the same is a mistake. John Short, CEO of Compound Growth Media, joins Chip House in this episode of Closing Time to talk about the paid media strategies that drive MQLs. He'll also talk through how the source of your MQLs results from the level of intent and how bucketing them differently is the key to conversions. Watch the episode on YouTube. Want to stock your bookshelf on us? Enter the giveaway to win a $100 Amazon gift card to purchase books authored by Closing Time guests. Connect With: • John Short: LinkedIn • Chip House: Twitter // LinkedIn • Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

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This episode is 17 minutes long.

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This episode was published on March 14, 2023.

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