Is the pitching process broken - part 2

30 Jul 2019, 15:02Agency leaders and many market…

An episode of the Beyond the Noise - the PRWeek podcast podcast, hosted by PRWeek, titled "Is the pitching process broken - part 2" was published on March 10, 2020 and runs 44 minutes.

March 10, 2020 ·44m · Beyond the Noise - the PRWeek podcast

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Summary

30 Jul 2019, 15:02Agency leaders and many marketers believe the pitching process isn’t fit for purpose, but is this view shard by new business and procurement consultants? The answer is ‘yes’ and ‘no’. The process is far from perfect and can be improved, but us still a vital mechanism in how clients choose agency partners. That’s the verdict of procurement guru Tina Fegent and new business experts Tony Spong (AAR) and Charlie Carpenter (Creativebrief). They explain the parts of pitching that work well and how highly clients prioritise PR pitches – which may make for uncomfortable listening to some. Hosted on Acast. See acast.com/privacy for more information.

Episode Description

30 Jul 2019, 15:02Agency leaders and many marketers believe the pitching process isn’t fit for purpose, but is this view shard by new business and procurement consultants? The answer is ‘yes’ and ‘no’. The process is far from perfect and can be improved, but us still a vital mechanism in how clients choose agency partners. That’s the verdict of procurement guru Tina Fegent and new business experts Tony Spong (AAR) and Charlie Carpenter (Creativebrief). They explain the parts of pitching that work well and how highly clients prioritise PR pitches – which may make for uncomfortable listening to some.

Hosted on Acast. See acast.com/privacy for more information.

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