Is the summer booking lull actually real?

Is the summer booking lull real, or is it all in your head? This week the Commune is back in the garden (briefly) to unpick why enquiries seem to vanish in peak season, why couples always book the second you go on holiday, and why raising your prices might be the easiest win you're avoiding. Along the way: whether the European heat is quietly killing summer destination weddings, a genuine ding-dong about how much AI belongs in a premium wedding business, the death of the hashtag and where Instagram reach actually comes from now, and Pete's theory that a COVID relationship gap is behind the quiet patch (and why the floodgates are about to open again). Plus the anxiety that never quite leaves this job, a missing bride with no phone signal, a Japanese wedding pint race, and the hotel Liam booked without realising everyone else would be naked. Honest, unfiltered chat about wedding photography, videography and running a creative business, from four people who actually do it for a living. Grab a coffee and settle in.Timestamps00:00 Welcome and a rare sunny garden01:43 Air con obsessives vs the camping tent03:48 A 40 degree wedding in Spain04:38 Is the heat killing summer destination weddings?07:56 The hotel Liam didn't realise was a naturist resort12:36 The missing bride at Iscoyd Park16:08 Why every wedding still makes you anxious20:14 A Japanese wedding, a pint race and language shame22:39 A weekend off and a run of last minute bookings25:42 Is the summer booking lull real or all in our heads?28:29 We raised our prices and nobody blinked29:00 Instagram burnout and the death of the hashtag33:32 Why we gave up on TikTok34:30 Using AI in your workflow without cheapening your brand37:46 Pete's grading mistake and staying vigilant42:26 The COVID relationship gap theory44:40 An uncertain but magical industry47:05 Scotland this weekend and a secret celebrity wedding48:19 Highs and lows59:40 Sausages, St Swithin and paying witches for sunshineSay hi on Instagram @ourcreativecommuneGet a free 14 day trial of Musicbed: https://www.musicbed.com/invite/935CyThe British Wedding Film Festivalhttps://www.britishweddingfilmfestival.com/Lawson Film School: https://www.lawsonfilms.co.uk/lawson-film-schoolliamandbee.comlawsonfilms.co.uklawsonphotography.co.uk#weddingphotography #weddingvideography #filmphotography #creativepodcast #weddingindustry #ourcreativecommune Hosted on Acast. See acast.com/privacy for more information.