Is the way we capture exhibition leads killing ou r ROI?

In the second of our live streamed Tuesday night podcasts, host James Dickson looked at the topic of ROI and whether traditional methods of data capture are killing exhibitors’ chances to analyse it successfully. Joining the podcast was Captuvate co-founder Brian Anderson, a company that through its unique way of capturing exhibition leads has identified flaws in the way ROI can be measured. During the episode, Brian looks at the many different factors that affect how a company can measure ROI from an event, and how the process of lead capture and follow up is contributing negatively to the way it’s calculated. In next week’s episode, the podcast will be joined by the founders of Sunfall, a brand-new festival coming to London this summer. Tune in to the live stream at 6pm BST via eventindustrynews.com You can register for the live stream here.