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EPISODE · Apr 29, 2026 · 30 MIN

Is The YouTube Algorithm Killing Established Creators?

from Aspiring Creator · host Pete Matheson

In this week’s episode of Aspiring Creator, I talk about why YouTube views are tanking for established creators right now, why the algorithm has stopped surfacing videos to subscribers across the platform, and how I ended up with two failed monitor videos in a single week.If you're building a creator business and want the unpolished version of what's working (and what's not), this one's for you.New episodes every Wednesday 🚀⏰ TIMESTAMPS 00:00 - Two Failed Videos In One Week 💀04:26 - Why Established Channels Are Cooked 🔥12:44 - I Replaced Monday.com With Claude 🛠️19:09 - Quickest Press Trip Ever 🛫20:16 - Good Metrics, Bad Views 📉21:51 - Can't Reach My Own Audience 🚫💬 SOCIAL STUFF▸ Instagram: @petematheson▸ LinkedIn: @petematheson▸ Website: https://www.petematheson.com/

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