Is There a Future for LIV Golf?

LIV Golf is known for doing it big: big player contracts, big worldwide events and big prize purses (an average of $460 million annually). It has also received big funding from one particular source. As of February 2026, Saudi Arabia’s Public Investment Fund (PIF) has pumped $5.3 billion into LIV. But this past April, the PIF announced that it would halt its funding of the league at the end of this year. The PIF’s exit leaves one big question mark hanging over the league: Can LIV Golf survive? In this episode of The Deal, LIV Golf CEO Scott O’Neil joins Alex and Jason to address the skeptics. He tells us where LIV is cutting costs and how it is maintaining relationships with its big name golfers. O’Neil also explains why he is confident LIV will survive and how it will look different post-PIF. He also shares his pitch to investors and spells out the types of investors who are already interested in LIV 2.0.See omnystudio.com/listener for privacy information.