Is There a Magic Formula for Marketing Your Game w/Marcela Torres from Joystick Ventures

Join us as we talk with Marcela Torres, CMO of Joystick Ventures and we will discuss if there is some kind of magic formula to marketing your game. The topics we will discuss are: 1. Branding/Marketing/Sales are not the same thing. 2. Is pushing wishlists effective? 3. Content needs to add value (define that value yourself). 4. There's no one formula for all games. Follow Marcela on Twitter: twitter.com/marcetorresg Connect with Marcela on LinkedIn: linkedin.com/in/marcelatg/ To learn more about the show or our online business matchmaking events for indie developers visit: indiegame.business Indie Game Business is produced by The Powell Group: powellgroupconsulting.com Watch the official live stream: twitch.tv/indiegamebusiness Join the Indie Game Business Discord: discord.gg/indiegamebusiness The Twitters to follow - Indie Game Business: twitter.com/BusinessIndie Powell Group Consulting: twitter.com/PowellGrp Jay: twitter.com/Powell_Jay INDIE: twitter.com/TheRealIndie Thank you so much to Trip Wire Presents for sponsoring Indie Game Business!  Follow TripWire Presents on Twitter: https://twitter.com/twpresents Check out TripWire Presents website: https://www.tripwireinteractive.com/#/ #gamedev #indiegamedev #gamedeveloper #indiegamedeveloper #gamebusiness #videogamemarketing #marketingyourvideogame #gamemarketing