Is This Brand The Future Of Nutrition For The Outdoor Industry?

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin sits down with the founders of Fuel Goods, a new nutrition fulfillment brand looking to change up an entire category.Fuel Goods is reshaping the nutrition landscape within the outdoor industry by offering a subscription service that emphasizes the importance of proper fueling for athletes, outdoor enthusiasts as well as every day folks. Founders Laura Jorgensen and Courteney Lowe, both former professional cyclists, share their journey and insights on how nutrition is often overlooked in favor of more glamorous gear, despite its critical role in performance and recovery. With a focus on making nutrition more accessible and appealing, Fuel Goods aims to transform how people approach their dietary needs in an active lifestyle both going direct to consumer and, eventually, at wholesale.Lastly since Fuel Goods is based in Asheville, NC Laura, Courteney, and Colin talk about the lasting impact of Hurricane Helene and how everyone can still contribute to the still recovering mountain town.Hurricane Helene Relief Links:Fuel GoodsOutdoor Business Alliance Hurricane Relief FundGoFundMe for Bubba O'LearysWestern North Carolina Hurriance Helene Resource GuideEast Tennessee Foundation Relief FundHead to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.Check out our other podcast on the Rock Fight Podcast Network: Gear & Beer! It's a relationship and advice show for those obsessed with the outdoorsy lifestyle.Have a question or comment for a future mailbag episode? Send it to [email protected] or send a message on Instagram or Threads.Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.