Is This When Accountants Start Taking Freshbooks Seriously?

from CPA Trendlines Podcasts · host CPA Trendlines

Twyla Verhelst explains 'collaborative accounting.'With Seth FinebergAt Large for CPA TrendlinesFreshBooks is taking another step to evolve from being a cloud-based invoicing solution for gig workers to being more strongly considered a true accounting solution that accountants could use to collaborate with clients as their business needs evolve. MORE FINEBERG: Your Classic Business Model Won’t Allow Growth | Accounting Tech Decisions You Need to Make Today | You’re Doing Email Wrong | When Live Events Fail | Who’s in Control? You? Or Your Clients? | Time Management Rule #1 for Accountants MORE TECH: Major Websites Blocking Content from AI Crawlers | AI and the Future of Advisory | How Much a Data Breach Will Cost You – Directly and Indirectly | Strengthen Client Ties with Workflow Tools | The Art of Prompt Engineering for A.I. Accountants MORE VERHELST: Twyla Verhelst on How Firms Are Getting Creative to Compete “We are definitely in this flow of evolving the platform to support accountants better," Twyla Verhelst, head of FreshBooks’ accountant channel, tells CPA Trendlines' Seth Fineberg. "We now have an accountant hub, which we will continue to add to and a robust roadmap, one in which we’re building from a place of [asking] accounting partners what do you need?” More show notes here: https://cpatrendlines.com/2023/10/18/twyla-verhelst-freshbooks-collaborative-accounting-will-freshbooks-finally-be-embraced-by-more-accountants/

What this episode covers

Twyla Verhelst explains 'collaborative accounting.'With Seth FinebergAt Large for CPA TrendlinesFreshBooks is taking another step to evolve from being a cloud-based invoicing solution for gig workers to being more strongly considered a true accounting solution that accountants could use to collaborate with clients as their business needs evolve.MORE FINEBERG: Your Classic Business Model Won’t Allow Growth | Accounting Tech Decisions You Need to Make Today | You’re Doing Email Wrong | When Live Events Fail | Who’s in Control? You? Or Your Clients? | Time Management Rule #1 for AccountantsMORE TECH: Major Websites Blocking Content from AI Crawlers | AI and the Future of Advisory | How Much a Data Breach Will Cost You – Directly and Indirectly | Strengthen Client Ties with Workflow Tools | The Art of Prompt Engineering for A.I. AccountantsMORE VERHELST: Twyla Verhelst on How Firms Are Getting Creative to Compete “We are definitely in this flow of evolving the platform to support accountants better," Twyla Verhelst, head of FreshBooks’ accountant channel, tells CPA Trendlines' Seth Fineberg. "We now have an accountant hub, which we will continue to add to and a robust roadmap, one in which we’re building from a place of [asking] accounting partners what do you need?” More show notes here: https://cpatrendlines.com/2023/10/18/twyla-verhelst-freshbooks-collaborative-accounting-will-freshbooks-finally-be-embraced-by-more-accountants/