Is TikTok Lying to You About Protein? The Truth About Nutrition Trends episode artwork

EPISODE · Aug 20, 2026 · 32 MIN

Is TikTok Lying to You About Protein? The Truth About Nutrition Trends

from This Is Purdue · host Purdue University

In this episode of “This Is Purdue,” we’re talking to Lauren Link (BS dietetics/health, fitness and nutrition ’11, MS health and kinesiology ’19), assistant athletics director of sports nutrition for Purdue Athletics.  As a registered dietitian, Lauren and her team manage the menu planning, nutrition education and food service for 18 varsity teams at Purdue, including basketball, football, volleyball and soccer. She’s also a proud graduate of Purdue’s College of Health and Human Sciences and a former collegiate athlete herself.   The nutrition expert sits down with host Kate Young to debunk the myths — and explain the realities — behind the recent health crazes dominating our social media feeds.   In this episode, you will:   Learn more about what’s fueling viral nutrition trends on TikTok, including the protein craze and “fibermaxxing,” and why we should be cautious about who we get our health information from.  Hear how doctors, dietitians and nutritionists can use social media to combat health and nutrition misinformation.  Discover more about the national rise in the use of GLP-1s and how it’s impacting the protein industry and the overall population.  Get the facts about the U.S. supplement industry and how to be more informed the next time you’re buying vitamins or supplements.  See what Lauren has to say about the types (and amounts) of food the average adult needs to consume daily to stay physically and mentally well — without breaking the bank.  Dive deeper into how AI is changing the health, nutrition and fitness space and Lauren’s expert tips for using AI for your weekly shopping and meal planning.   Find out about Lauren’s vital nutrition coaching work with Purdue’s student-athletes and how she helps them perform at an elite level and center their well-being.  Hear more about Lauren’s Boilermaker journey, including her time as a Purdue soccer player, and why she’s passionate about helping students successfully transition into life after elite sports.  You don’t want to miss this fascinating episode with a Purdue alumna who’s empowering Boilermaker athletes in their health and nutrition journeys!   Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode metadata supplied by the publisher feed · Published Aug 20, 2026

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Is TikTok Lying to You About Protein? The Truth About Nutrition Trends

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