Is Trust Now the Most Precious Metal?

Glen meets with Edelman Smithfield Managing Director Deidre Campbell to break down the annual Edelman Trust Barometer, the public's "retreat into insularity," and the resulting action items for banks and credit unions. Also- Illinois turns its focus to BNPL while JD Power highlights an FI opportunity, X Money broadens its reach, and the murky NCUA waters begin to clear.    Links related to this episode: Edelman Smithfield's Financial Services Trust Barometer: https://www.edelmansmithfield.com/2026-Edelman-Trust-Barometer-Key-Insights-for-Financial-Services Edelman's 2026 Global Trust Barometer: https://www.edelman.com/trust/2026/trust-barometer Illinois' newly signed BNPL law: https://www.paymentsdive.com/news/illinois-enacts-bnpl-law-pritzker-consumer-crypto/823835/ JD Power's Buy Now Pay Later customer satisfaction study (good news for FIs): https://www.jdpower.com/business/press-releases/2026-us-buy-now-pay-later-satisfaction-study PYMNTS.com on X Money's latest move toward general availability: https://www.pymnts.com/commerce/social-commerce/2026/x-opens-x-money-to-premium-subscribers-ahead-of-broader-launch  Mark your calendar to join the next CU Town Hall- Wednesday July 15 at 3pm ET/Noon PT- our live and lively interactive monthly conversation where credit union leaders tackle the biggest issues facing the sector today. The Town Hall is free to attend, but advance registration is required:  https://www.cutownhall.com/ Follow us on LinkedIn:  https://www.linkedin.com/company/best-innovation-group/ https://www.linkedin.com/in/jbfintech/  https://www.linkedin.com/n/glensarvady/