Is trying the new buying? - Round Table China

What this episode covers

What if the newest trend in shopping isn't buying, but trying? Free tastes, test drives, and no-questions-asked returns are reshaping malls into showrooms for a growing trial economy. For consumers, the risk feels almost nonexistent. For brands, trust becomes the currency. But when does trying stop functioning as a preview and start replacing purchase altogether? And what happens when the free samples run out? On the show: Steve, Yushun & Yushan.

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Frequently Asked Questions

How long is this episode of Round Table China?

This episode is 28 minutes long.

When was this Round Table China episode published?

This episode was published on January 30, 2026.

What is this episode about?

What if the newest trend in shopping isn't buying, but trying? Free tastes, test drives, and no-questions-asked returns are reshaping malls into showrooms for a growing trial economy. For consumers, the risk feels almost nonexistent. For brands,...

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