Is user generated content the new untapped sports economy?

Social media and sports go hand in hand, but the sports industry has yet to realise the reach and value of fan generated content. On this episode of StreamTime host Nick Meacham is joined by Videocites chief executive and founder Eyal Arad. The two discuss how the likes of the NBA are using new technology to track and monetise UGC. Talking points: How much exposure does UGC create for leagues, teams, and athletes? How can rights holders monetise UGC? Do highlights help or hurt live sports value? What challenges do social media platforms and UGC present for piracy? Why UGC is perfect for brand partnerships in sports?