Is Video Killing The Audio Star? (With Sasha Hamrogue)

Podcasting is having an identity crisis. Audio used to be the point. Now the lines are blurring fast: YouTube is the biggest platform, “visualized” podcasts are everywhere, and clips are treated like the price of entry. So what’s actually happening here? Is video expanding podcasting…or quietly changing what made it magic? In this episode, I’m joined by Sasha Hamrogue, Group Digital Director at Onic, a network of radio stations in Ireland and Northern Ireland, where she oversees digital strategy and helped build Onic's podcasting arm. We get into the real tension behind the audio vs. video debate, including: Why discoverability in traditional podcast apps is still “abysmal,” and what creators have to do about it Why video can be vital for reach, even when audiences are mostly listening The gender and audience-behavior split Sasha is seeing in the data (and what it means for format decisions) Why “not all content deserves to be multi-platform,” and where video can dampen the experience The psychological cost of being knee-deep in the numbers Sasha’s favorite framing: audio as the ultimate imagination vehicle, and why intimacy is still podcasting’s superpower If you have strong feelings about video (pro, anti, or “it depends”), I want to hear from you. Email me at [email protected]. Guest Sasha Hamrogue Group Digital Director, Onic (Ireland/Northern Ireland media giant) About the show Talking the Talk is a podcast about podcasting, hosted by Courtney Reimer.