Is Your Booth a Money Pit? - TSI21.6

You're standing in your booth. The show floor is buzzing all around you. And tons of attendees are walking by … but it’s like you’re invisible. You've spent serious cash to be on that show floor, between the booth fee, shipping, hotel, the staff time … and of course all those show services. But somewhere near the end of day one, that sinking feeling sets in & you wonder … “What are we really getting out of this?” While exhibitors may not admit it out loud, deep down they realize the problem probably isn't the show. It’s not bad booth location or even the economy. It’s something deeper.