Is Your Brand Invisible to AI? The Data Every Agency Needs to Know with Tom Wells Peec AI

Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.php700 million people now use ChatGPT weekly. Perplexity processes 30 million queries daily. Google AI Mode has rolled into 180+ countries. And yet most brands have no idea whether they are visible or invisible in these AI conversations.In this episode of The Agency Insider Show, I sit down with Tom Wells — former Head of AI Research at SEMrush and now AI Researcher at PKI — one of the most data-rigorous minds in the GEO (Generative Engine Optimization) space. Tom breaks down exactly how AI search ranking works, what the data actually says, and what agencies and brands need to do right now.Here's what we cover:🔹 Why only 25% of results overlap between ChatGPT and Perplexity for the same query🔹 The gap analysis strategy to get cited where your competitors already are🔹 How ChatGPT query fanouts have doubled in word count since October — and what it means🔹 How to track and correct wrong AI information about your brand🔹 3 bold predictions for AI search by 2027🔹 The difference between content being "retrieved" vs actually "cited" by AI🔹 Which AI platform to prioritize first — and why it's not always ChatGPT🔹 B2B vs B2C differences in AI visibility strategyIf your agency is helping clients navigate AI search — or if your brand is trying to show up in ChatGPT, Perplexity, and Google AI Mode — this episode is essential listening.