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Is your customer BLOCKED or COPING? episode artwork

EPISODE · Feb 13, 2026 · 50 MIN

Is your customer BLOCKED or COPING?

from The Physics of Startups · host Rob Snyder

There are two types of PULL out there. If a customer has either of them - and if your Supply fits - they will rip a product out of your hands. Here is how Rob defines them:COPING PULL: A buyer who is prioritizing a project right now, but their current approach is sufficiently bad that they are COPING - struggling against their current approach.BLOCKED PULL: A buyer who would prioritize a project right now if they could - but their existing options are unworkable, so they are BLOCKED.In this episode, Rob dives into the difference between the two, case studies of each, how to find them, and common pitfalls that founders run into. Substack post: “Blocked or Coping?”Rob's Substack post here: ⁠LINK⁠PMF Camp / Work with Rob: ⁠LINK⁠Pre-order Rob's book ("The Power of PULL"): ⁠Amazon⁠Connect with Rob on LinkedIn: ⁠LINK⁠

Episode metadata supplied by the publisher feed · Published Feb 13, 2026

What this episode covers

There are two types of PULL out there. If a customer has either of them - and if your Supply fits - they will rip a product out of your hands. Here is how Rob defines them:COPING PULL: A buyer who is prioritizing a project right now, but their current approach is sufficiently bad that they are COPING - struggling against their current approach.BLOCKED PULL: A buyer who would prioritize a project right now if they could - but their existing options are unworkable, so they are BLOCKED.In this episode, Rob dives into the difference between the two, case studies of each, how to find them, and common pitfalls that founders run into. Substack post: “Blocked or Coping?”Rob's Substack post here: ⁠LINK⁠PMF Camp / Work with Rob: ⁠LINK⁠Pre-order Rob's book ("The Power of PULL"): ⁠Amazon⁠Connect with Rob on LinkedIn: ⁠LINK⁠

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How long is this episode of The Physics of Startups?

This episode is 50 minutes long.

When was this The Physics of Startups episode published?

This episode was published on February 13, 2026.

What is this episode about?

There are two types of PULL out there. If a customer has either of them - and if your Supply fits - they will rip a product out of your hands. Here is how Rob defines them:COPING PULL: A buyer who is prioritizing a project right now, but their...

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