Is Your Customer Discovery Process Costing You Money?

In this episode of the podcast, Jeremy and Chris discuss Black Friday and Cyber Monday and why your firm should be offering discounts (j/k no it shouldn't). They also dive deep into the customer discovery process. The key takeaways from the episode are: Whether or not your firm should be offering discounts to drum up new business The ways your firm is unintentionally discounting your services The benefits of a solid customer discovery process in your firm Ideas for a successful customer discovery process Who should be managing the discovery process in your firm? Follow the show on Twitter @CPAAdvisoryShow Jeremy Wells on Twitter @JWellsCFO Chris Hervochon on Twitter @ChrisHervochon