Is your email marketing strategy a bit of an afterthought? | Jenna Tiffany

Is your email marketing strategy a bit of an afterthought? Perhaps you don’t consider email to be a serious marketing channel, and whatever you send is reactive and not planned as part of an integrated marketing strategy.In this, episode 265 of Digital Marketing Radio we’re looking at how email marketing can be a significant part of the modern marketing mix in 2022 and beyond.Joining me to discuss that is a lady who’s a Chartered Marketer and awarded Fellow of the IDM with over ten years’ marketing experience.She’s author of a new book called Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing - and she’s Founder & Strategy Director at Let'sTalk Strategy - welcome to DMR - Jenna Tiffany.