Is Your Growth Being Driven By Your Customers?

If your customers aren't driving your growth, then you are missing a massive trick. You'll pay a heavy price for ignoring Colin's advice in this episode. Marketing and sales leaders will discover some disturbing cracks in their reaction to Covid and the decisions they are making thinking they are protecting their business when instead, they are leaving the door open to the competition to steal their lunch.   #ColinShaw is recognised by Linkedin as one of the ‘World's Top 150 Business Influencers’. He is Founder & CEO of Beyond Philosophy LLC who helps organisations grow by identifying hidden, unmet needs. And the Financial Times selected his company, Beyond Philosophy LLC, as one of the best management consultancies Colin has written seven bestselling books on Customer-driven growth. He is the co-host of the highly successful Intuitive Customer podcast. https://beyondphilosophy.com/podcasts/ We explore how you can unlock growth by discovering customers' hidden, unmet needs that drive value and capitalise on this by improving your customer experience to meet these needs so as to retain and win new customers across your target market. You can subscribe to his LinkedIn newsletter 'Why we buy'. And you can connect with Colin via his LinkedIn profile here:   https://www.linkedin.com/in/colinrjshaw/ Follow Colin on Twitter @ColinShaw_CX   Intuitive Customer Podcast - https://beyondphilosophy.com/podcasts -- You can subscribe to #TheGrumbler newsletter written by me each month: http://eepurl.com/gu2Yd1   Book a confidential 15 minute one to one conversation with me: https://calendly.com/marcuscauchi/discovery-call-15-mins   Buy your paperback copy of #MakingChannelSalesWork:  https://tinyurl.com/Making-Channel-Sales-Work   #TheInquisitorPodcast Podbean: marcuscauchi.podbean.com Spotify:  https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81 Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086   The #ScaleupsAndHypergrowthPodcast Podbean: scaleupsandhypergrowth.podbean.com Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065