Is Your Identity Based Upon Your Grocery Store? Why Do Brands & Stores Make Us Feel Specific Ways? Which Grocery Stores = Biggest Satisfaction Rates? Is Trader Joes Special? Can Only 85% Be Fans?

The Best Paragraph I've Read:"A place that was once entirely utilitarian is now a place to line up to get into. On social media, people profess their love for the Pennsylvania convenience store Wawa and talk about Target like it’s a habit-forming substance. Recently, I saw a guy at a bar wearing $300 pants and a sweatshirt with a logo for Kirkland Signature, the Costco house brand. When Wegmans, a supermarket chain based in upstate New York, officially opened on Long Island in February, people—they prefer the term Wegmaniacs—started waiting in line thenight before… Fong’s Instagram account, @traderjoesobsessed, has more followers than Fiji has residents. The supermarket is now a brand unto itself, not just the building that houses the other brands, and its shoppers aren’t just brand-loyal—they’re fanatical."This paragraph comes from the Atlantic. The article is titled: "What Your Favorite Grocery Store Says About You." The author is Ellen Cushing. You can read the full article here.Zac & Don discuss the idea that where you shop says something about your identity. They wonder how brands became so powerful to people. They discuss whether Trader Joe's merits all of the accolades and love that it gets from shoppers/fans.