EPISODE · Aug 7, 2018 · 33 MIN
Is Your Marketing a Cost Center or a Revenue Generator?
from The Kula Ring · host Kula Partners
In this episode of The Kula Ring, Jeff and Carman chat with Chris Schmitt, Senior Director of Strategic Development from the National Association of Manufacturers. They discuss the importance of using the data from new tools and technology to prove that marketing departments in manufacturing organizations are revenue generators, not just cost centers.
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Is Your Marketing a Cost Center or a Revenue Generator?
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