Is Your Marketing Strategy Working Against You?

I'm starting out today's podcast with a reminder - I care about you, I care about your business, and I care about your results! I'm brutally honest, but it's because I care and I want you to see the success you want! As you're listening today, I want you to go into it with the thought "What if she's right?"  Now... let's dive in! Is your business marketing strategy actually working against you? When you're writing your posts, you might be telling her what you think she wants to hear, aka you oversell the potential. Or another thing I see a lot is people sharing about income but they're disguising it to make it seem like they made significantly more than they did. So when she joins she's expecting to reach the goal that was sold to her - but the work or the actual result is skewed. Let's stop selling it as "easy" and share the work it takes so that when she joins she's ready to get to work! This means we get away from telling her she can work this in the cracks of the day, or from the bathroom. She's busy enough and doesn't want to add anything to the cracks.   The first thing to do is get clear on who you're selling to - the person that wants to make $200-$500/month or the person that wants to make $2k-$5k/month? That is what you are selling and your content, conversations, etc. need to reflect that! Decide who you are talking to and share with her how she will do it. Get specific with how many hours a day she needs and what her time will consist of. When you shift your marketing strategy to this level of thinking, you will likely have fewer conversations, but they will be more impactful! Your team might be smaller, but they are doing the work and building the business. Not only are they happy but so are you!  This is a different approach and a new level of thinking, but it's what you need to start unlocking your 6 figure business! If this resonated with you and you want to connect to see if my coaching is right for you, schedule your free 1:1 call today! Also, be sure to follow along on IG @leannemeiser for more helpful tips.