Is your MMM lying to you? Michael Kaminsky talks validati...

What this episode covers

Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as Michael shares his thoughts on validating MMM, how to do it right, and the cost of doing it wrong (or not at all). ▶️ Watch this episode on YouTube Links from the show: Recast Michael on Twitter Michael on LinkedIn

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How long is this episode of Measure Up?

This episode is 45 minutes long.

When was this Measure Up episode published?

This episode was published on May 24, 2023.

What is this episode about?

Michael Kaminsky is a trained econometrician and co-founder of Recast, a platform for modern Marketing Mix Modeling. Before starting Recast he was the Director of Analytics for Harry's, where he was exposed to marketing mix modeling. Listen in as...

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