Is Your Practice Buc-ee's or Waffle House?

If you know about Buc-ee’s, you know about Buc-ee’s. If someone has been, they will tell you all about it. It is remarkable.  Is your practice remarkable? Do you have raving advocates? Or is it just another practice?  In this episode, I explain why you need to be more like Buc-ee’s and less like Waffle House and what exactly that means.  It is time we aim for remarkable and invest in ourselves and our business to become remarkable.