Is Your Silence a Strategy or a Trap? (Sally Susman)

What is the most dangerous sound in business? According to Sally Susman, it isn’t a stock market crash or a lawsuit—it’s absolute silence.In today’s briefing, we analyze Breaking Through, the playbook from the woman who led Pfizer’s communications during the race for the COVID-19 vaccine. We discuss why communication is a "rock-hard competency," not a soft skill, and reveal the specific 5-question framework to decide when to speak up and when to stay quiet.Enjoyed this? Unlock the full masterclass on Momentum Premium to learn how to weaponize candor, avoid the "Crying CEO" trap, and master the art of the "Jargon Detox."Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!