Is your Social Media Curious Enough to Succeed?

Ron Tite, Founder and CEO of Church+State, joins the Social Pros Podcast to discuss his new book, 'Think. Do. Say,' and how you can win your audience's time and confidence.  Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma   Full Episode Details Social media professionals can become so focused on producing non-stop content that they don't stop to consider whether they're making originals or prints in their social media. In other words, do you let creativity drive your social media decisions? Or, are you led by what others are doing in hopes of obtaining similar outcomes? Ron Tite, the Founder of Church+State claims that every artist knows you make more money from the print than the original. But that print doesn't exist without a brilliant original. Over time, social media has become more about the media and less about the social, but is it time for a change? If you want to cut through the noise and win your audience's time and trust, you need to ditch the jargon and unleash your inner artist.   In This Episode: 04.47 – What 'the pitch slap' is and how it relates to social media 07:53 – How to pitch a new book to people the right way 12:12 – The role of maths in social media measurement and attribution 15:10 – The challenging side of working with clients from an agency's perspective 19:19 – Why more social media professionals need to let creative curiosity lead the way 23:12 – Why you need a dedicated social media experimental budget 25:11 – Where influencers work well and where they don't   Resources Get the new State of Marketing report for free from Salesforce here. Find out more about the community at SocialMedia.org with a special form for Social Pros listeners here. Find out more about Emma's email marketing platform Sign up and get Sales Force's FREE e-book, 50 Social Media Best Practices Find out more about Ron's agency, Church+State Read Ron's latest book, ' Do. Say.: How to seize attention and build trust in a busy, busy world'   Visit SocialPros.com for more insights from your favorite social media marketers.