Is Your Startup a Vitamin, a Painkiller... or the Cure?

Welcome back to KP Unpacked, the #1 podcast in AEC.In this episode, KP Reddy (Founder & CEO of Shadow Ventures) and Jeff Echols (Executive Director at Catalyst) unpack a powerful metaphor that’s reshaping how we think about startups, business models, and the built environment.We’re not just talking features or fixes. We’re talking about delivering outcomes that actually cure real industry problems. From aligning incentives in AEC to rethinking how firms deliver value, this episode is packed with strategy, story, and sharp insights.🔍 Featured in this episode:KP Reddy, Founder & CEO of Shadow VenturesJeff Echols, Executive Director at Catalyst by KP Reddy Co.📌 Main Topics Covered:Why “being useful” isn’t enough in an AI-driven worldThe real difference between vitamins, painkillers, and cures (and where your product fits)What AEC firms get wrong about value and deliverablesHow misaligned compensation models destroy innovationWhat NFL stadium designers can teach us about asymmetric business modelsWhy the future of the industry belongs to those who think beyond specs and software