Is Your Travel Brand About to Become Invisible? TikTok Go Is Changing the Rules

TikTok Go is collapsing the travel booking journey into a single app, and it's raising urgent questions for travel brands about customer ownership, loyalty, and digital experience. In this episode, Francesca Roche sits down with Danielle Harvey, VP of Industries for Partnerships and Emerging Products at Quantum Metric, to unpack what TikTok Go really means for travel CX. Drawing on her background at Wyndham Hotels and Avis Budget Group, Danielle shares why fragmentation in the booking journey still exists, why removing friction isn't the same as removing research, and how travel brands can use social platforms for acquisition without handing over their most valuable customer relationships. Plus, Quantum Metric data reveals that customers are two times more likely to abandon when they arrive from AI search, and 81% say they would not return after a poor digital experience.