Is YouTube Becoming a Listening App?

Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/ Join Our Patreon: https://www.patreon.com/thecreateunknown For years now, YouTube has been the premiere source of visual entertainment online – but is all that changing? This week we’re talking about this apparent shift on the platform, and how many more people are LISTENING to their content, rather than watching. Kevin kicks off the episode by reminiscing about his diner lunch with TCU alum Art (aka TheGamerFromMars) that sparked this entire conversation. Matt tells us about his viewing/listening habits, and we dive into the kinds of content that fit for each. Then we talk about the colossal rise in long-form videos on Youtube, and how that compares to the philosophy of making videos five years ago. We get into the process of making cuts for a video, uploading highlights, and what all that looks like in the new YouTube ecosystem. Kevin rounds out the episode with his “Rick Beato hypothesis” on why people prefer to listen to YouTube over watching it, and it makes a shocking amount of sense. We also emphasize the astonishing popularity of longer videos, and how that trend is showing up on Vsauce2. Thanks to everyone who joined us this week, and to our patrons who make this show happen. We’ll see you again next week! You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/ Buy our T-shirts: https://www.thecreateunknown.com/store/ Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu Apple: http://bit.ly/TheCreateUnknownApple Spotify: http://bit.ly/TheCreateUnknownSpotify Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts CREDITS:  Hosts: Kevin Lieber and Matt Tabor  Produced and Edited by Ben Webster "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite   Theme by Mega Drive → http://megadrivemusic.com   Opening Animation: Kidmograph  City Animation: Eric Langlay  "The Create Unknown" is produced by Unknown Media.  CONNECT WITH US:  » Chat with us on DISCORD: https://discord.gg/qAQV3Jw   » Follow us on TWITTER: http://twitter.com/createunknown   » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown   » Follow us on FACEBOOK: http://facebook.com/thecreateunknown   » View our website: https://thecreateunknown.com Learn more about your ad choices. Visit podcastchoices.com/adchoices