Is YouTube the Missing Piece in Your AI Search Strategy?

Send us Fan Mail📬 Love the podcast? You’ll love the newsletter. Get the weekly 3-2-1 on AI search + marketing: SubscribeIn this episode of Found in AI, Cassie explores a real-time experiment in AI search visibility.Today’s guest, Zechariah Tokar, shares how he’s been using simple YouTube videos—created with Google’s NotebookLM—to influence local search results. And, it’s working. But it also raises bigger questions about what AI systems are rewarding right now—and what that means for brands.In this episode, you’ll learn:Why YouTube may be overweighted in local and AI-driven searchHow short, low-production videos can create entity signalsWhere NotebookLM fits into rapid video testingWhy middle-of-funnel questions may outperform “best of” keywordsHow to treat YouTube as an experiment—not a long-term shortcutIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com