Isaac Irizarry on Branding, Storytelling, and Transforming Businesses through Design

Katherine Martín-Fisher welcomes Isaac Irizarry to discuss his journey to founding Irizarry's Design and the initial spark that led to its creation. Isaac shares insights on branding, navigating social media, and overcoming creative hurdles. He emphasizes the importance of past experiences in shaping current projects and educates listeners on the significance of social media in business. A key success story is highlighted with the transformation of Plaza Esteca. The conversation covers client onboarding, marketing strategies, and the power of storytelling. Isaac explains why clients choose Irizarry's Design, shares marketing advice, and reflects on the influence of faith in his business. The episode concludes with gratitude and closing remarks.