Isabella Williamson - Tyde AI

Today’s guest is Isabella Williamson of Tyde AI, a consultancy that helps businesses integrate Generative AI to enhance their operations. She has led Generative AI projects for agencies and in-house communications and marketing teams, assisting decision-makers in creating strategies, optimising workflows, developing AI training programmes, and managing risk. She has provided AI training to notable organisations such as Mubadala and Edelman and has spoken about the impact of AI on business operations at events like GITEX and Seamless. Before founding Tyde.AI, Isabella led Emerging Technologies for a UAE-based government advisory firm, focusing on the application of these technologies to strategic communications. In this podcast, we cover: 00:00 The transition from communications to AI consultancy in Dubai 03:30 Divided views on AI impact; hype persists 09:04 AI integration in business processes: challenges and benefits 10:23 AI can automate information logging for efficiency 14:26 Focusing on problems before seeking solutions 16:43 Experts in domain with AI enthusiasm excel 20:42 AI poses threat to content agencies 24:34 ChatGPT isn't the only generative AI option 27:59 Involving HR and nontechnical people in AI projects 32:59 Third-party tools raise ethical and security concerns 34:23 Challenges in the ethical use of AI tools 40:15 Specialized AI tools becoming more prevalent and affordable 41:35 Companies will seek AI-empowered comms professionals 47:01 Efficiently learn about AI from experts 48:38 Seeking specialist AI input is better than figuring out alone