ISBA SPECIAL - CHAMPIONING THE ISSUES THAT KEEP ADVERTISERS AWAKE AT NIGHT: #MediaSnack Ep. 22

On this week's #MediaSnack we are joined by Mark Finney - newly appointed Director of Media and Advertising at ISBA. Mark talks about the important role ISBA play in championing the key immediate and future facing issues concerning the advertising community in the UK. Mark shares his perspective on the main initiatives that he has inherited from his predecessor, the legendary Bob Wootton and also highlight the topics that he's looking forward to addressing in the future.Next, we couldn't resist discussing the recent launch of the new ISBA Media Framework Agreement. This media contract template attempts to provide greater protection to ISBA members in their contractual dealings with their media agency partners, it will looks to redress the balance in favour of the brands. Here at ID Comms we are excited to have been part of the working group who contributed to this new agreement and look forward to improvements in media transparency as a consequence of it being implemented.Finally, we discuss the upcoming ANA Financial Management conference in Florida next week, and whether the ANA will have any new juicy bits of information to share with the industry regarding the rebate investigation that has recently concluded.