ISEs3 Ep5: Craig Nelson - SES Fore-founder and Entrepreneur

from Inside: Sales Enablement · host Scott Santucci, Brian Lambert, Erich Starrett

Hello and welcome to OrchestrateSales.com's Inside Sales Enablement Season 3 Enablement History. Where we hop in the Enablement Time machine and explore the past, present, and future of the elevation of a profession. On Episode 5 Sales Enablement Society Fore-founder and Entrepreneur Craig Nelson joins Erich Starrett in the OSC Studios to go in the wayyy back machine to a coffee shop in 1998 when he registered the domain Sales Enablement dot com and remembers wondering "do I reserve it for one year or three?"He breaks his journey down into three generations of Enablement history:Gen 1: Centralized Sales Content Thing (2003-2013) Gen 2: Content Packaged with Training, a Sales Thing (2013-2023)   Gen 3: Sales Execution Across Buyer Journey, a Sales & Customer Success Thing (2024 - ) Please take a listen (and subscribe to!) the podcast to hear about all of the above, and so so much more.Let's Elevate Enablement TOGETHER!Join in the journey at OrchestrateSales.com/podcast Mentioned in this episode:ISE Listeners Get 30% Off of GTM AI Academy!GTM AI Academy. The only AI curriculum curated by Enablement for Enablement ...and the entire cross-functional GTM team. Don't get tangled up in all of the random vendor driven offerings in your feed. Learn AI from a globally trusted source - Coach K - Jonathan Kvarfordt Their bundle "Enablement AI Mastery" includes BOTH the core "Generative AI Foundations" course AND "Enablement AI Mastery" specifically. Each course has a value of $599 individually, but Coach K is offering them as a bundle with reduced pricing. AND as a listener of the Inside Sales Enablement podcast, if you "ACT NOW" you can use code "ISE30" to get an ADDITIONAL 30% off of the entire thing. You will also receive FREE access to the GTM AI Tools Demo Library. Coach K has done the demos so you don't have to and offers his straight shooting opinion through an Enablement lens. Go to www.gtmaiacademy.com and enter code ISE30 TODAY and elevate your AI Enablement game!Brought To You By GTM AI Academy - 30% Off for ISE!Visit us on the Orchestrate Sales Property https://www.OrchestrateSales.com/Join Orchestrate Sales' ISE Podcast Insider Nation!https://www.OrchestrateSales.com/podcast

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This episode is 42 minutes long.

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This episode was published on January 22, 2024.

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