Isn't a CSM Just a Fancy Account Manager? The View From outside SaaS

Our guest speaker today is Murat Mendi, who has worked as a CSM as well as IT manager and a variety of different roles on both sides of the vendor/customer divide. Listeners can enjoy our views on :Do non-SaaS IT companies need a Customer Success organization?How do more traditional IT providers view customer success? Why do software companies decide not to invest in Customer Success?

What this episode covers

Our guest speaker today is Murat Mendi, who has worked as a CSM as well as IT manager and a variety of different roles on both sides of the vendor/customer divide. Listeners can enjoy our views on : Do non-SaaS IT companies need a Customer Success organization? How do more traditional IT providers view customer success? Why do software companies decide not to invest in Customer Success?

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This episode is 35 minutes long.

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This episode was published on February 12, 2022.

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