Israel & Palestine: Why Have "Social Justice" Brands Gone Quiet?

For the past couple of years, some really noteworthy brands have been lecturing you on civil rights, social rights, and human rights. Now, in the wake of true affronts to human rights, why have these brands suddenly gone dark? They were all too happy to baselessly call anyone who disagreed with their policies an "-ist" or "-phobe," but now when they have an opportunity to put their considerable brand out there in a more meaningful way... crickets. Just something I have to get off my chest.