ISV Journey with Peter Linke

FULL SHOW NOTEShttps://podcast.nz365guy.com/164Peter Linke talks about the place he lives in and how he spends his time when he’s not working. Talks about the Orlando Microsoft Ignite event – how great the event was A discussion about the history of Peter’s company Peter’s journey to becoming an ISV Discussions about the product lineup they have now Peter’s career as an ISV and how did he start from being an ISV to becoming a CEO Explained what a team service is and what they are building in team service that they were able to sell – time tracking solution What is proMX AG, how did it start and the evolution to where they are today How has proMX AG adopts changes, and how they ensure that their business is aligned Talks about how they plan out their marketing strategy to rise above the competition  How they get partners to promote their product? What are the four solutions they have built?  Introduction to PSA How Peter handles selling their products internationally, for instance, doing transactions from a currency perspective The process of how they train their partners in remote locations How they handle the 24/7 support in different Time Zones The key lessons he has learnt in this Industry  Three points he wants to recommend to people starting an ISV business Talks about selling software as an ISV and do they have trained salespeople  The timeframe and how quickly do they move to this sale cycle Talks about co-sell, how Peter see success with co-sell content The challenges ISV’s have and the ability to protect their intellectual property – anything special around preventing the unauthorized use of their IP Peter’s advice to new ISV’s about working with Microsoft and what should they do to foster a great relationship with MicrosoftMicrosoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoptionSupport the showIf you want to get in touch with me, you can message me here on Linkedin.Thanks for listening 🚀 - Mark Smith