It ain't easy being green...
...but it should be
An episode of the The Net Zero Business Podcast podcast, hosted by Gareth Kane, titled "It ain't easy being green..." was published on March 28, 2025 and runs 9 minutes.
March 28, 2025 ·9m · The Net Zero Business Podcast
Summary
This week on the pod, I discuss a simple precondition of sustainable behaviour in the public and/or employees – you have to make it easy for people to do what you want them to do. That might sound obvious, but in practice being green is often made rather difficult. I give three examples from my life and career that make the point, plus ways to discourage us green behaviour – and how to identify those barriers.The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - bringing Sustainability to Life Hosted on Acast. See acast.com/privacy for more information.
Episode Description
This week on the pod, I discuss a simple precondition of sustainable behaviour in the public and/or employees – you have to make it easy for people to do what you want them to do. That might sound obvious, but in practice being green is often made rather difficult. I give three examples from my life and career that make the point, plus ways to discourage us green behaviour – and how to identify those barriers.
The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - bringing Sustainability to Life
Hosted on Acast. See acast.com/privacy for more information.