It ain't easy being green...

This week on the pod, I discuss a simple precondition of sustainable behaviour in the public and/or employees – you have to make it easy for people to do what you want them to do. That might sound obvious, but in practice being green is often made rather difficult. I give three examples from my life and career that make the point, plus ways to discourage us green behaviour – and how to identify those barriers.The Net Zero Business Podcast is brought to you by Terra Infirma Ltd - bringing Sustainability to Life Hosted on Acast. See acast.com/privacy for more information.