It costs HOW much to be an It Girl?! Where to save and splurge in your makeup kit

This week we’re unpacking the idea of the “It Girl Economy” are we paying more just for the aesthetic? From viral conversations to real-life examples, we’re breaking down what it actually means and how to shop smarter (especially when it comes to dupes ).We also dive into the rise of affordable luxury beauty, the brands that sit perfectly between drugstore and high-end and why they’re dominating right now.Plus, our usual mix of beauty, lifestyle, and hot takes:The beauty products we’re loving right nowBrands doing luxury without the luxury price tagTrends that are officially in or outA little life chat on relationships and choosing easeWhether you’re a beauty lover or just want to feel more confident navigating it all, this episode keeps things simple, fun, and actually helpful.✨ In this episode:The “It Girl Tax” explainedWhy you should be wary of dupesAffordable luxury beauty brands to know: Merit, Rhode, Glossier & moreIn or Out: current fashion & beauty trendsReal-life “me time” reflectionsNew episodes weekly.beauty podcast, affordable luxury beauty, makeup podcast, beauty trends 2026, it girl aesthetic, makeup recommendations, glowy skin products, everyday beauty tips, beauty for beginners, australian beauty podcast, makeup artist podcast, clean girl aesthetic, beauty industry talk, product dupes, luxury beauty brands