It Doesn't Matter What You're Selling, David Hoffeld Can Improve Your Results

David Hoffeld, CEO and Chief Sales Trainer at Minnesota-based Hoffeld Group, has made a career of studying the science of selling, and he's discovered that the number of common misconceptions – often peddled by highly respected sales gurus – is off the charts. Based on extensive research into a variety of disciplines – including cognitive psychology, social psychology, neuroscience, and behavioral economics – David has compiled a new book, The Science of Selling, that is rewriting decades of erroneous sales advice. As certain as two parts hydrogen combined with one-part oxygen will produce water, David tells Monday Morning Radio Host Dean Rotbart that those who master the scientific formula of selling will produce a veritable cloudburst of record sales. You can pick up your copy of "The Science of Selling" from our all-new Monday Morning Radio Book Club: You'll find plenty of scientifically proven sales formulas at tinyurl.com/BestBizBooks050.  Photo: David Hoffeld, The Science of Selling Posted: December 12, 2016 Monday Morning Run Time: 35 minutes 11 seconds Editor-in-Chief.com offers same-day and next-day copyediting services, from a staff of veteran editors.   Visit Editor-in-Chief.com or call 1-866-NEWS-070, ext. 7. Founded by Monday Morning Radio host Dean Rotbart, Editor-in-Chief.com is a service of NewsBios.