"It Has To Be Me" and Other Myths in Law Firms

As we continue coming off of the high of our one-hundredth episode, today I’m bringing you a throwback to one of our most popular episodes.    This episode is entitled “It Has to Be Me and Other Myths in Law Firms”.  This is definitely one of my favorite episodes, and obviously you guys share the same sentiment because this is our most downloaded episode!    I think this episode continues to get more traction because the message really resonates with lawyers that believe that they started off in business with the mindset of ‘it has to be me, I have to be the smartest, I have to be the most capable, I have to be the most diligent, the most on top of things’. And then at some point, most importantly, in that evolution of growing from practice owner to business owner, the law firm owner recognizes that in order to create a sustainable business that isn't built on the back of the owner, it really does require expertise beyond the owner.    Enjoy this flashback and let us know if any of your favorite myths were busted in today’s episode! In this episode we discuss:   Adjusting your belief system about who is supposed to do what in your law firm.   Clients hiring you as the lawyer versus hiring the law firm. How your marketing message can be shifted to direct a client to a better or different option. How ego can drive how you decide to create and structure your business. How hiring additional attorneys can enhance your law firm’s skill set and strengths. Letting go of the fear of having another person do some of the work.   Allison Bio:   Allison C. Williams, Esq., is Founder and Owner of the Williams Law Group, LLC, with offices in Short Hills and Freehold, New Jersey. She is a Fellow of the American Academy of Matrimonial Lawyers, is Certified by the Supreme Court of New Jersey as a Matrimonial Law Attorney and is the first attorney in New Jersey to become Board-Certified by the National Board of Trial Advocacy in the field of Family Law.    Ms. Williams is an accomplished businesswoman. In 2017, the Williams Law Group won the LawFirm500 award, ranking 14th of the fastest growing law firms in the nation, as Ms. Williams grew the firm 581% in three years. Ms. Williams won the Silver Stevie Award for Female Entrepreneur of the Year in 2017.  In 2018, Ms. Williams was voted as NJBIZ’s Top 50 Women in Business and was designated one of the Top 25 Leading Women Entrepreneurs and Business Owners. In 2019, Ms. Williams won the Seminole 100 Award for founding one of the fastest growing companies among graduates of Florida State University.   In 2018, Ms. Williams created Law Firm Mentor, a business coaching service for lawyers.  She helps solo and small law firm attorneys grow their business revenues, crush chaos in business and make more money.  Through multi-day intensive business retreats, group and one-to-one coaching, and strategic planning sessions, Ms. Williams advises lawyers on all aspects of creating, sustaining and scaling a law firm business – and specifically, she teaches them the core foundational principles of marketing, sales, personnel management, communications and money management in law firms.  Contact Info:   Contact Law Firm Mentor: Scheduler: https://meetme.so/LawFirmMentor     Snippets   00:15:42 - About 50 Seconds OK, what I said to her was this, I believe lawyer that you believe this, that people come for you, and I believe that many people do come to a law firm for you. But I also believe that because you believe this, that you structure your business in a certain way. You communicate about your law firm in a certain way. Your marketing messages are characterized in this certain way. You speak to your clients about their cases in a certain way. You hire people to facilitate work in your law firm with this certain way in mind. Listen, people want what they want, until you show them that there is something better for them to want. So here's an example of that.   00:15:45 – About 57 Seconds If you have a desire for something greater than yourself and you are driven toward that ego gratifying activity, that's what makes brilliant trial lawyers. Right? I don't know any of them that do it for their health or do it for... Some of them do it for the contribution, but right there, there's also a very real ego component that goes along with it. So you have that desire to create. And as you create in your business and as you create in your profession, your ego is stroked. Ok. The ego stroking that comes from being the lawyer is a certain amount. It is a much bigger ego stroke to have a large entity of other people who are also exceptional, doing things alongside you, and only have that opportunity because you created what you created.