EPISODE · Jun 15, 2026 · 42 MIN
It Is NOT About Collecting Numbers with Your Email Newsletter List, It Is About ENGAGEMENT
from Music Marketing | Michael Brandvold Marketing
A 10,000-person mailing list sounds impressive until you realize the average click-through rate is often 1–3%. Episode 677: Blasko recently wrote a great piece on LinkedIn that we discuss… You are a collector, not an owner. A 10,000-person mailing list sounds impressive until you realize the average click-through rate is often 1–3%. A 10K mailing […]
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It Is NOT About Collecting Numbers with Your Email Newsletter List, It Is About ENGAGEMENT
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