It Is Our Responsibility: Lighting the Way Through Aging and Care with Sara Robertson

In this conversation, Sara Robertson, CEO of The Arbors and The Ivy and founder of the Aging Parent Solution, discusses families' challenges when caring for aging parents. She emphasizes the importance of education, empathy, and community support in navigating the complexities of senior care. The discussion highlights the role of marketers in providing resources and guidance to families before they reach a crisis point, as well as the emotional pain points that adult children experience. Sarah shares insights on the sandwich generation's financial challenges and the need for a proactive approach to senior living marketing. https://www.linkedin.com/in/sara-robertson-5b876311a/ https://theagingparentsolution.com/ https://arborsassistedliving.com/