It Matters: Building What Lasts Without Losing Yourself

In this beautiful and deeply practical conversation, Kimberly Deshields-Spencer joins Life Stories to talk about her newest book, It Matters: a guide for entrepreneurs, creatives, educators, and leaders who want to build something meaningful and lasting.Kimberly shares the personal journey behind the book, including the early career success that left her feeling misaligned and overwhelmed. From walking away from a thriving business in her twenties to pressing pause on a 12-year brand at its peak, she opens up about the courage it takes to realign with who you truly are, even when everything looks successful from the outside.In this episode, we talk about:*What “It” really means in It Matters*Why watered-down leadership leads to frustration*The danger of chasing appearance over authenticity*How to know when it’s time to pause, pivot, or end something*The importance of protecting family while building a business*Why consistency and small beginnings should never be despised*Practical ways to recharge and avoid burnout*How to build something that strengthens, not strains, your homeKimberly also shares the heart behind her upcoming Behind Her Brand conference and how it’s evolving to help women build with depth, strategy, and intentionality.This episode is an invitation to slow down, reassess, and remember your why. Because in the end, it’s not just what you build. It’s how you build it that truly matters.To find out more about Kimberly and her work, visit https://www.uimpact.net/kimberlydeshieldsspencer-1You can purchase It Matters here: https://shorturl.at/9ZiAg