It Pays to Have Good Media Relations - TSI11.6

Do you have a media relations plan for your trade shows? Most exhibitors and even a lot of show organizers don’t … and that could be hurting your chances for getting media attention. I don’t just mean how you treat the media who are walking the show floor (although we’ll get to that in a minute). Good media relations can apply at any time, and perhaps when you least expect. Prefer to listen instead? Just click the play button at the bottom of this entry! My first career was as a reporter for a major metro newspaper, and I still