I Was the Product. Then I Built Something That Wasn't Me.

This episode feels like sitting down with someone who’s actually in the thick of it.I sat down with Lauren-Nicole, founder and creative director of LND Studio, to talk about what building a creative business really looks like when you’re in the middle of it, not at the finish line.From the outside, it’s easy to look at a beautiful studio, a strong personal brand, and a creative career and assume they all came together seamlessly.But this conversation tells a very different story.Lauren talks about starting young, navigating the transition from blogging into the creative industry, and figuring out her place in a space that constantly evolves. We get into what it really took to build LND Studio, the vision behind it, and the gap she saw in the market that pushed her to create something of her own.But more than that, we talk about the reality behind it all.The pressure. The uncertainty. The constant feeling of having to “figure it out” as you go.At one point, she says, “I feel like I’m constantly in a cycle of figure it out,” and honestly, that sums this episode up perfectly.Because this isn’t a conversation about having everything mapped out, it’s about building something in real time, making decisions without always knowing if they’re right, and continuing anyway.We also get into the emotional side of running a business. The parts that are hard to articulate. The moments where you question things. And the feeling that, sometimes, it shouldn’t be this hard… but it is.This episode is for anyone who is building something, juggling multiple paths, or trying to turn a vision into something tangible, while still figuring themselves out at the same time.It’s honest, it’s candid, and it’s exactly what the messy middle actually looks like.If you enjoyed this episode, make sure you follow Perls of Wisdom, so you never miss a conversation about what it really takes to build a business.This podcast is all about the messy middle. The part nobody talks about. The lessons, mistakes, and breakthroughs that happen while you are still figuring it out.If this episode helped you, I would love it if you could share it with a founder friend or tag me on social media so I can see you are listening.You can find me here: Instagram: @itsisobelperl LinkedIn: Isobel Perl YouTube: Isobel PerlWebsite: perlsinbusiness.comIf there is a founder you would love me to interview, or a topic you want covered, send me a message. I read more than you would think.And remember:You do not need to feel ready; you just need to decide to start.Love Isobel x