EPISODE · Aug 27, 2025 · 24 MIN
It Started with a Blog
from REWORK · host 37signals
37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important. Key Takeaways: 00:12 – How 37signals' marketing started organically with a blog 02:53 – Authenticity is a must when writing 07:02 – Patience is key to growing an audience 08:18 – Don’t let algorithms dictate your content 13:08 – Make time to write while your ideas are fresh 16:21 – Marketing is simply transferring enthusiasm 22:22 – Audiences want to see behind the curtain Links and Resources: Record a video question for the podcast Books by 37signals Sign up for a 30-day free trial at Basecamp.com HEY World | HEY The REWORK podcast The Rework Podcast on YouTube The 37signals Dev Blog 37signals on YouTube @37signals on X
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37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important. Key Takeaways: 00:12 – How 37signals' marketing started organically with a blog02:53 – Authenticity is a must when writing07:02 – Patience is key to growing an audience08:18 – Don’t let algorithms dictate your conte...
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It Started with a Blog
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