It Starts with Black

In this conversation, Tara DeVeaux, the CEO of Burrell Communications Group, discusses the importance of black businesses and the challenges they face in the advertising industry. She highlights the evolution of the industry and the changing landscape of marketing, emphasizing the need for understanding and representing the black audience. DeVeaux also emphasizes the role of creativity and storytelling in branding, as well as the concept of immersion in creating engaging brand experiences. She shares insights on aligning with larger brands and maintaining work-life balance. DeVeaux concludes by expressing her vision for Burrell and the legacy she hopes to leave.