It takes courage to support cannabis

Let’s talk cannabis in all its iterations—medical and recreational marijuana, supplemental CBD, and agricultural hemp. And that’s just the appetizer! Who’s up for some delicious vegetarian lunch? Informa senior editor Todd Runestad breaks bread with Michael McGuffin, president of the American Herbal Products Association, and Elan Sudberg, CEO of Alkemist Labs, to discuss the ABCs of herbalism today: American consumer trends; Botanical expertise in the realms of regulations from USDA, FDA and DEA; and that ineffable quality called Courage. Listen up as we dig into these noshable notions: What have we learned in the 10 years since the American Herbal Products Association chartered its cannabis committee? Consistency in the herbal market—seven of the top 10 best-selling herbs from a decade ago are still on the list today. Courage: On a personal, professional, and association level.